Robert Covington #33 of the Philadelphia 76ers controls the ball against LeBron James #23 of the Cleveland Cavaliers on January 10, 2016 at the Wells Fargo Center in Philadelphia, Pennsylvania. Firstrust Bank has signed a marketing deal with the Philadelphia 76ers, even though the NBA team plays in an arena emblazoned with the name of another bank – and will until 2024.
Robert Covington #33 of the Philadelphia 76ers controls the ball against LeBron James #23 of the Cleveland Cavaliers on January 10, 2016 at the Wells Fargo Center in Philadelphia, Pennsylvania. Firstrust Bank has signed a marketing deal with the Philadelphia 76ers, even though the NBA team plays in an arena emblazoned with the name of another bank – and will until 2024. Mitchell Leff Getty Images
Robert Covington #33 of the Philadelphia 76ers controls the ball against LeBron James #23 of the Cleveland Cavaliers on January 10, 2016 at the Wells Fargo Center in Philadelphia, Pennsylvania. Firstrust Bank has signed a marketing deal with the Philadelphia 76ers, even though the NBA team plays in an arena emblazoned with the name of another bank – and will until 2024. Mitchell Leff Getty Images

Firstrust Bank looks past 76ers’ Wells Fargo arena deal in new sponsorship

January 14, 2016 12:20 PM