The official Twitter account for the Wells Fargo Championship on Thursday posted a photo that showed tournament attendees wearing fake mustaches and sombreros on Cinco de Mayo, before deleting the image hours later.
Critics on Twitter had called the photo racist.
The photo, which was posted around 11:16 a.m., shows a group of nine people wearing the costumes while posing next to what appears to be a cutout of golfer Phil Mickelson. The tweet includes the message “Happy Cinco De Mayo from the #WellsFargoChamp.”
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Lee Patterson, spokesman for the Wells Fargo Championship, said in a statement that the tournament’s intention “was to help fans celebrate Cinco de Mayo.”
“We received some comments that we were being insensitive, which was never the tournament’s intention. So, we took the image down,” he said.
The photo was removed from Twitter after 2 p.m. The photo was also removed from Instagram.
The incident is the latest example of backlash against a big U.S. company’s activities on social media. In recent years, some major consumer brands have had to apologize for posts that viewers found insensitive or offensive.
Held at Quail Hollow Club, the annual tournament is run by a non-profit called Champions for Education. Wells Fargo is the event’s corporate sponsor.