Banking

Bank of America touts rewards program in new advertising campaign

Bank of America on Monday announced a new advertising campaign highlighting its “Preferred Rewards” program, which offers benefits to customers who keep bigger balances with the Charlotte bank.

A new TV ad debuted Monday called “ Everywhere,” showing how customers in the program can receive extra bonuses on credit card transactions, favorable interest rates on savings accounts and discounted trades when investing. The spot will run on major TV networks and in social media channels.

Customers with a checking account and a three-month average combined balance of at least $20,000 across the bank are eligible for the program.

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