Bank Watch

Wells Fargo unveils commercial targeting businesses during Charlotte golf tournament

An image from Wells Fargo’s new TV commercial shows people rock-climbing. The ad is Wells Fargo’s first to target companies with $20 million or more in annual revenue and is being premiered during the Wells Fargo Championship, which kicked off in Charlotte this week.
An image from Wells Fargo’s new TV commercial shows people rock-climbing. The ad is Wells Fargo’s first to target companies with $20 million or more in annual revenue and is being premiered during the Wells Fargo Championship, which kicked off in Charlotte this week.

As expected, Wells Fargo has unveiled its first-ever TV commercial targeting companies with $20 million or more in annual revenue.

I reported two weeks ago on the commercial, which the lender has chosen to debut during the Wells Fargo Championship golf tournament in south Charlotte.

The San Francisco-based lender, whose largest employment base is in Charlotte, sponsors the tournament, which runs through Sunday at Quail Hollow Club.

The commercial is designed to increase awareness of the products and services Wells Fargo offers companies through its wholesale banking segment.

Wells Fargo said the commercial will air on the Golf Channel and CBS during the tournament. It is also available on YouTube.

Roberts: 704-358-5248;

Twitter: @DeonERoberts

  Comments