Development

Prominent Charlotte development executive takes position with Seattle-based company

Dignitaries prepare to take part in the Crescent groundbreaking for Crescent NoDa, Crescent's latest mixed use development at East 36th Street near North Davidson St., on Wednesday January 27, 2016.
Dignitaries prepare to take part in the Crescent groundbreaking for Crescent NoDa, Crescent's latest mixed use development at East 36th Street near North Davidson St., on Wednesday January 27, 2016. dlaird@charlotteobserver.com

Tyler Niess, formerly Charlotte-based Crescent Communities’ chief marketing office, has joined Red Propeller, a Seattle-based rel estate marketing and advisory firm.

Niess will be a partner at Red Propeller and will head the firm’s East Coast operations. He’ll remain based in Charlotte. He’s been Crescent’s CMO since 2012, a period when the company kicked off major new developments including the Crescent Stonewall Station apartments, Whole Foods and hotels uptown. He also helped start the company’s new single-family homebuilding division, Fielding Homes, in 2016.

“We are thrilled to have Tyler join the Red Propeller team. He brings a wealth of experience and a strategic, research-based approach to real estate marketing and product strategy, which will translate well into our business and further strengthen our client services offering,” said Alison Jeffries, founder and CEO at Red Propeller, in a statement. “His creativity, paired with the experience he has had as a part of the senior leadership of a real estate development and investment company the caliber of Crescent, makes him a fantastic addition to the team.”

Red Propeller was founded in 2008. The company helps real estate developers name projects, create brands for new apartments and condominiums and market the developments.

“We appreciate Ty’s contributions to Crescent and wish him all the best in his new role,” said Todd Mansfield, Crescent’s CEO. “We are also pleased Ty’s new role allows us to maintain a relationship with him. Having the full Red Propeller team as a partner for our business and our leadership team is a great resource for our organization.”

Ely Portillo: 704-358-5041, @ESPortillo

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