Before a huge new wave of apartments opens in Charlotte this winter and spring, they’re already opening on the Internet.
Many of the apartment buildings under construction in Charlotte have websites that recently came online. Listing them might seem a bit silly, but the website is a primary marketing tool for apartments that are largely competing to lure the same cohort of young, well-paid millennial renters who want to live close to the urban core.
Think of them as the apartment equivalent of a Tinder profile, trying to encourage prospective tenants to swipe right. And with so many of the target demographic moving in from other cities to Charlotte, an apartment website might well be the first and last impression a prospective renter gets of the property. That’s how I rented my first Charlotte apartment in 2009, sight unseen, back in the dark ages when even relatively new apartment buildings came with white appliances and (gasp!) no saltwater pool.
So which of these do you like best? Which turn you off? And which would you be most inclined to rent an apartment from? Check out the links below:
▪ Solis Dilworth: Opening early 2016.
Slogan: Experience a lifestyle of boutique luxury.
Blurb: “Gracious service, bespoke amenities, and high-end finishes are the trappings of your every day at Solis Dilworth. Tucked into one of Charlotte’s most vibrant, walkable areas, this extraordinary community makes the boutique-lifestyle you dream of a reality.”
▪ Presley Uptown: Opening this fall.
Slogan: Your exclusive uptown escape.
Blurb: “Uptown is where Charlotte shimmers. A nexus of art and commerce, urban vibrancy and cosmopolitan sophistication. Where the action never stops and the city’s brightest and most beautiful live, work and play. Perfectly situated where Uptown, Dilworth and Midtown meet, we introduce Presley Uptown – your personal haven blending the comfort of an exclusive neighborhood with an atmosphere brimming with lavish luxuries. Your uptown life is calling and we invite you to find your private oasis.”
▪ Loft 135: Opening this winter.
Slogan: More to see. More to do. More to life.
Blurb: “The perfect blend of luxury and city access has been fashioned at Loft 135 – a new high-end apartment community on the nearest edge of Charlotte’s Central Business District. Inside Loft 135, designers pulled out all the stops. A stunning two-story fitness center overlooks an inviting courtyard and resort-style patio pool that serves as the focal point to this expansive community. The adjacent clubhouse with a full kitchen invites spontaneous gatherings and casual parties. For residents who insist on the most sought-after conveniences, premium amenities and the closest proximity to the city, Loft 135 has spared no expense in creating an ideal community that you may never want to leave.”
▪ Camden Gallery: Opening this fall.
Slogan: Life in color.
Blurb: “A vibrant lifestyle can be yours when you live at Camden Gallery. Our incredible apartment homes provide you with the ideal surroundings to channel your inner artiste. Perfectly situated in the heart of Historic South End, our community is within walking distance of a multitude of art galleries, unique retail offerings, microbreweries and a lively foodie scene. With the Light Rail just across the street you’ll have easy access to Uptown, too!”
▪ Crescent SouthPark: Opening early 2016.
Slogan: The best is worth the wait.
Blurb: “Crescent SouthPark is better apartment living in the heart of Charlotte’s most fashionable neighborhood. Featuring gorgeous studio, one- and two-bedroom apartments, Crescent SouthPark offers sophisticated amenities and services just minutes from designer shops and gourmet restaurants. Here, you’re at the center of a vibrant community, where every detail has been carefully designed to reflect your style and give you the freedom to enjoy the best SouthPark has to offer.”