Owner seeks to rezone old Kellogg factory for uses such as brewery, restaurant, music venue

The new owners of a former Kellogg Co. snack factory at Louise Avenue and Otts Street are moving forward with plans to repurpose the 70-year-old building as a neighborhood gathering and entertainment space.

Doug Bradley, president of Bradley Construction, filed a rezoning petition recently that would allow the site to be used for a variety of new businesses. Bradley said that after a major renovation, they’ll target tenants such as a brewery, restaurant, a coffee shop, music venue and indoor soccer.

“We like to repurpose old buildings. We hate to see them all torn down,” said Bradley. He said the building’s strong “bowstring truss” construction gives it a domed roof and character not seen in modern buildings. The electrical and plumbing systems need to be replaced, but the bones are solid.

“It has character you can’t reproduce,” Bradley said.

His company purchased the site after Kellogg announced last year that it would be shutting down the cookie factory. The building opened in 1945, Bradley said, and it’s been a bakery of one or another kind ever since.

“We used to do work for Kellogg. When they decided they were leaving, they asked if we were interested in buying it,” he said. Property records show they paid about $2 million. Kellogg imposed a condition: The site couldn’t be used as a snack factory anymore.

Bradley decided to lease out a warehouse on part of the property to other businesses. That warehouse is about 50 percent leased, Bradley said. It’s not part of the rezoning plan, which covers the 2.8-acre factory portion of the property.

Two businesses have already moved into the former Kellogg factory. One, Advent Coworking, is planning to open later this month, offering about 5,000 square feet of office space and a venue for art shows and other events.

The other, Codescape, plans to open next month on the second floor. The business is a real-life adventure/mystery game, where players will have to find clues, hidden passageways and solve riddles.

The rezoning plan is up for a hearing before Charlotte City Council in December.

Ely Portillo: 704-358-5041, @ESPortillo