Developers often face criticism for cutting down trees. Now, Crescent Communities is partnering with TreesCharlotte to launch a new program called “Tree for a Key,” which will donate a tree to be planted every time the company signs a lease at certain properties.
The first apartments to come under the program will be Crescent Dilworth, a 296-unit building on East Morehead Street. TreesCharlotte, a nonprofit working with the city to reach a goal of 50 percent tree canopy cover, said Tree for a Key will help restore the city’s trees.
“We’re excited to partner with Crescent Communities on this bold new initiative,” said Dave Cable, executive director of TreesCharlotte, in a statement. “It’s refreshing to see a developer and corporate sponsor take an active role in sustainability and plan for the future livability of their communities.”
Here’s how the program works: Each time a new lease is signed for a Crescent apartment at selected communities, a new tree will be planted. The location will be recorded and accessible on an interactive map, and residents will receive a card explaining the donation.
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“This innovative new program represents Crescent’s commitment to the environment and to improving communities where we develop,” said Jenny Vallimont, director of stewardship and innovation at Crescent, in a statement. “We think the opportunity to have a tangible local impact, even with something as seemingly simple as planting a tree, will resonate with our residents.”
Crescent said it will expand the program, including to other markets. The company is working to reach agreements with other partners in Nashville, Tenn.; Orlando, Fla.; and Altamonte Springs, Fla.