Development

Amelie’s headed to Park Road Shopping Center

Customer Sarah Flohr, middle, orders from employee Sam Bramlett, right, at the original Amelie's location in NoDa.
Customer Sarah Flohr, middle, orders from employee Sam Bramlett, right, at the original Amelie's location in NoDa. dlaird@charlotteobserver.com

Amelie’s, the Charlotte-based French bakery, has signed a lease for a new location at Park Road Shopping Center, managing partner Bruce Willette said Monday.

Known for its eclectic decorations and pastries, the newest Amelie’s location will continue the brand’s expansion. Amelie’s recently opened an 11,000 square-foot uptown location, which includes a production kitchen for making pastries. In addition to its original location on North Davidson Street, Amelie’s operates stores in Carmel Commons, Rock Hill and Atlanta.

Willette said the Amelie’s in Park Road Shopping Center will be 5,400 square feet, and will include an outdoor patio. It will be located on the shopping center’s back lot, behind the main strip of buildings and near restaurant RockSalt and a planned Midwood Smokehouse.

“Every Amelie’s is a little different,” said Willette. “We think it’s a great fit.”

Willette said the company plans to start construction in August or September and will open the new location this winter, possibly in January or February. Like the uptown and Carmel Commons location, the Park Road Shopping Center store will include beer and wine.

The area’s rapid growth and emergence as a hub for retail, dining and entertainment made it attractive, Willette said. About 1,300 new apartments are planned or underway along Park Road, which will draw thousands of potential new customers.

“It’s a great demographic for us,” said Willette. “I think it’s some of the premier retail space in the Southeast.”

Retail real estate company Edens bought the shopping center in 2011 for $82 million, and has invested in extensive renovations. The company has overhauled Park Road Shopping Center’s tenant mix, adding retailers such as J. Crew Mercantile and a pair of upscale restaurants set to open this spring where the former Monkey Joe’s building was located.

Ely Portillo: 704-358-5041, @ESPortillo

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