Topgolf targets early 2017 opening for Charlotte golf entertainment center

Rendering of a TopGolf facility.
Rendering of a TopGolf facility.

Topgolf is planning to open its first Charlotte entertainment facility in early 2017.

Construction is set to begin soon on a site near Arrowood and I-485, at the Whitehall Corporate Center. The building will total 65,000 square feet. A Topgolf affiliate purchased the 14-acre site in a $4.4 million deal that closed April 18.

“The location we’ve selected is in close proximity to the airport and all of the surrounding hotels and offices,” said Topgolf vice president of real estate development Zach Shor, in a statement. “It is the perfect spot for a Topgolf venue, and we are so excited to offer Charlotte residents and visitors another destination for entertainment.”

Topgolf features golf-centered games and targets a broader audience than golfers. In fact, about half of TopGolf’s users describe themselves as nongolfers, the company said.

The Topgolf Charlotte complex will include three levels, with 3,000 square feet of space for private events and 102 hitting bays for up to six players at a time. The bays will be climate-controlled. There will also be more than 230 flat-screen TVs at Topgolf Charlotte.

Topgolf is projecting 450,000 visitors will use the entertainment center in its first year. The company will employ 450 full- and part-time workers in Charlotte, Topgolf said.

Here’s a description of the game Topgolf offers: “Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield.” The company caters to leagues, kid’s parties, social and corporate events.

Ely Portillo: 704-358-5041, @ESPortillo