Development

Gaston leaders unveil new brand: Gaston Outside

Greater Gaston Development Corp unveils new campaign

Greater Gaston Development Corporation unveils new Gaston Outside campaign on Wednesday night. DAVID T. FOSTER III - dtfoster@charlotteobserver.com
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Greater Gaston Development Corporation unveils new Gaston Outside campaign on Wednesday night. DAVID T. FOSTER III - dtfoster@charlotteobserver.com

Gaston County leaders unveiled a new brand and image Wednesday, one they hope will help change perceptions both inside and outside the county.

Dubbed “Gaston Outside,” the new image is meant to capture what makes Gaston different, organizers said: Outside the hustle and bustle of Charlotte, outdoors activities like Crowders Mountain and “thinking outside the box.”

Check out more details about the new brand online here: GastonOutside.com.

The Greater Gaston Development Corporation, a public-private partnership, unveiled the new branding and image for Gaston County Wednesday night at an event in downtown Gastonia. The group hired Greenville, S.C.-based Ferebee Lane to coordinate the new marketing campaign, which will be on display widely throughout the county starting next week.

Gaston County is trying to improve its image and tap into more of the growth pouring into the Charlotte region. The county directly to Mecklenburg’s west has seen the slowest growth rate of bordering counties in recent years, as counties such as Union and Cabarrus attract more residents and business.

In the coming weeks, Gaston Outside will be appearing on billboards along highways such as I-85 and U.S. 74, and will appear on vehicles and advertisements throughout the region.

What do you think of the new branding? I’ll be writing more about this in the next few days. Drop me an email or leave a comment and let me know.

Ely Portillo: 704-358-5041, @ESPortillo

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