What's In Store

Fresh Market opens new south Charlotte store Wednesday morning

A Fresh Market store interior.
A Fresh Market store interior.

Fresh Market opens its newest grocery store in south Charlotte Wednesday at 8.a.m.

The grand opening at the market in the Promenade on Providence shopping center will begin with a Cracking of the Parmesan, a “gourmet version of the traditional ribbon-cutting event,” Fresh Market said in a statement. Following that will be chef demonstrations and food sampling that will continue throughout the day and through Saturday.

The first 1,000 customers at the opening event will receive a free sample-sized bag of Fresh Market coffee and a free reusable shopping bag. Shoppers can also enter drawings to win $100 Fresh Market gift cards. Five drawings will be held for customers who register between March 4 and March 8.

The 27,000-square-foot store has a revamped layout that includes a gelato bar and coffee bar, staffed to make espressos and frappuccinos, as well as an in-store dining area. Among other features, it also has a bakery, an organic produce department and a meat counter that offers ready-to-serve meals.

The store, at 10828 Providence Road, will be Fresh Market’s third Charlotte location and the company’s 20th in North Carolina.

Peralta: 704-358-5079;

Twitter: @katieperalta