What's In Store

Burgerfi to open 'better burger' restaurant Wednesday in Hickory

A Burgerfi cheeseburger. The new Hickory Burgerfi will be located in the Hickory Ridge Shopping Center at 1854 Catawba Valley Boulevard.
A Burgerfi cheeseburger. The new Hickory Burgerfi will be located in the Hickory Ridge Shopping Center at 1854 Catawba Valley Boulevard.

Burgerfi will open a restaurant in Hickory Wednesday, marking the fast-casual restaurant’s third location in North Carolina.

The Florida-based burger chain boasts a “better burger concept” that focuses on all-natural, free-range beef without steroids, antibiotics, chemicals or additives. Burgerfi also sells fresh-cut fries, onion rings, Kobe beef hot dogs, quinoa veggie burgers, craft beer and wine in its environmentally friendly restaurants.

This is the first restaurant operation for franchise owner Shriya Corporation, which is based in Mooresville and plans to open another 10 Burgerfi locations in the Charlotte area eventually.

The new Hickory Burgerfi will be located in the Hickory Ridge Shopping Center at 1854 Catawba Valley Boulevard.

“We’re very proud of this opportunity to launch our brand in one of North Carolina’s bustling suburbs,” said Corey Winograd, Burgerfi’s CEO, in a statement. “We look forward to providing the same great food and experience here in Hickory that our guests have come to love and expect across the country.”

The fast casual chain had previously announced its expansion into Charlotte back in late 2011 with another pair of franchisees who said they wanted to open 20 stores in the Carolinas. It’s unclear what happened with those plans.

Burgerfi operates 69 stores across the U.S. and another 100 are slated to open in 2015, the company said. The two existing North Carolina restaurants are in Cary and Raleigh.

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Twitter: @katieperalta

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