What's In Store

Food Lion launches grocery pickup service in Dilworth

Louis Villanueva of Charlotte heads to his car after shopping at the Park Road Food Lion in Dilworth on April 7, 2016.
Louis Villanueva of Charlotte heads to his car after shopping at the Park Road Food Lion in Dilworth on April 7, 2016. rlahser@charlotteobserver.com

Starting this week, Food Lion is piloting a new grocery pickup service at its Dilworth location on Park Road.

The Salisbury-based grocer is using Instacart for the new service, according to a statement this week. Customers can order groceries online and pick them up in as little as an hour, Food Lion says.

Food Lion’s new pickup service comes as online grocery shopping is becoming more popular in Charlotte. The app Instacart, launched in Charlotte in spring of 2016, lets users order online from six stores (Harris Teeter, Food Lion, Publix, Whole Foods, Costco and BJ’s Wholesale Club), then delivers directly to shoppers’ doorsteps, for instance.

Here’s how Food Lion’s new service works: Shoppers log into www.foodlion.com/togo, add items into their virtual cart and select a pickup time. A store employee accepts the order and prepares it. When the order is ready, shoppers drive up to a designated pickup area, where a store employee drops off the bags.

The new service is available seven days a week from 10 a.m.-8 p.m. It is available (for now) only at the Dilworth store for shoppers who live in the following zip codes: 28134, 28202, 28203, 28204, 28207, 28208, 28209, 28210, 28211, 28217, 28273, 28278, 28280 and 28282.

Food Lion is Charlotte’s No. 3 grocery chain by market share, according to Chain Store Guide, a sales-tracking firm.

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