What's In Store

Thrillist Charlotte to launch May 6

Thrillist Charlotte will launch May 6.
Thrillist Charlotte will launch May 6. The Charlotte Observer

Charlotte will soon be added to the growing list of cities reviewed by Thrillist, the popular email newsletter and website that evaluates everything from cocktail lounges to festivals to pizzerias.

Thrillist Charlotte will launch May 6, a company spokeswoman said, and initial contributors include Sarah Crosland from The Charlotte Observer magazine division and Keia Mastrianni, a local freelancer and contributor at Creative Loafing.

The digital startup founded in 2004 currently reviews 34 major U.S. cities and features a daily subscription email, iPhone app and online store that sells a variety of home goods, accessories, gifts and apparel.

Charlotte has been atop Thrillist’s expansion list “for a while,” editorial Ben Robinson said in an email to the Observer.

“Honestly we probably should've launched there years ago,” Robinson said. “It has a truly interesting food scene, which is one of the first things we look at, and it’s just the kind of city where if you roll up your sleeves and dig, you can uncover all sorts of fantastic places, both old and new.”

Charlotte is one of a “handful of cities,” along with Pittsburgh, Milwaukee and Memphis, where Thrillist is expanding local coverage this year, Robinson said.

“Charlotte is the center of multiple industries; people want to move there and stay there, and we want to be a part of that,” Robinson said.

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