What's In Store

Men’s apparel store to open in South End in June

Silverfly Sport, a men’s apparel store, will open a store in South End in early June at 1426 S. Tryon, which is between Winona Street and West Summit Avenue.

This will be Silverfly’s second Charlotte location. The retailer specializes in “athleisure” apparel, offering a variety of men’s clothing for the gym, travel, beach and more from brands including Under Armour, Levis, Freedom Reigns, Ruff Riders and Hari Mari.

“The energy and excitement in the South End is electric,” Fidel Montoya, the store’s owner, said in a statement. “We’re excited to be part of the growing live-work-place scene and fired up to bring stylish leisure menswear to such a great retail space.”

The store will celebrate its grand opening June 6 from 4 to 8 p.m. with a party featuring giveaways, food, drinks and a DJ.

Silverfly’s flagship Midtown store at the Metropolitan will remain open. Summer hours for both stores are 10 a.m.-8 p.m. Monday-Thursday, 10 a.m.-9 p.m. Friday-Saturday, and 1-6 p.m. Sunday.

Peralta: 704-358-5079;

Twitter: @katieperalta

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