What's In Store

Another upscale fitness brand is coming to Charlotte

Peloton is opening a showroom in SouthPark mall.
Peloton is opening a showroom in SouthPark mall.

Peloton, an upscale indoor cycling company, is opening its first Charlotte showroom in SouthPark mall late this summer.

The company will be in a 2,182 square-foot space previously occupied by Smart Bamboo, a mattress and bed retailer that closed this month, according to mall owner Simon Property Group.

Founded in 2012, Peloton specializes in high-tech stationary bikes and software that tracks performance metrics and lets users participate in live and on-demand fitness group classes. Peloton says it is "changing the way people get fit through a comprehensive and socially connected-experience," according to a statement in May, when the company announced that it planned to open a 35,000 square-foot flagship store in Manhattan.

Peloton's bikes are sold online and at a number of showrooms across the U.S., including that one coming to Charlotte. The company has one other North Carolina location in Durham, according to its website.

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In Charlotte, boutique fitness studios and retailers have been popping up more often in recent years, as people prioritize fitness and spend more on their well-being. Locally, the trend is evident in the expansion of home-grown concepts like Hilliard Studio Method to the popularity of well-known national chains Flywheel Sports.

"We do indeed have plans to open a Peloton showroom in Charlotte in late summer and are very excited to open in the market," spokeswoman Jessica Kleiman said in an email. An opening date was not immediately available.