What's In Store

Whole Foods launches grocery delivery in Charlotte. Here’s how it works

On Wednesday, Amazon, which bought Whole Foods last summer for $13.7 billion, said it has launched delivery service to Prime members in Charlotte and 10 other U.S. cities. Deliveries can be made in an hour.
On Wednesday, Amazon, which bought Whole Foods last summer for $13.7 billion, said it has launched delivery service to Prime members in Charlotte and 10 other U.S. cities. Deliveries can be made in an hour.

Whole Foods has launched grocery delivery to customers in Charlotte.

The service is available only to Amazon Prime members in Charlotte as well as in Las Vegas, Memphis, Nashville, Tenn., New Orleans, Oklahoma City, Okla., Phoenix, Raleigh, Seattle and Tucson, Ariz., according to a statement Wednesday from Amazon, which bought Whole Foods last summer for $13.7 billion.

Amazon said customers can have their grocery orders delivered in an hour. Certain alcohol is also available for delivery to customers in Charlotte, as well as in New York City, Los Angeles, Dallas/Ft. Worth, Raleigh and Seattle.

Delivery from Whole Foods is available every day from 8 a.m. to 10 p.m. Like other Amazon Prime orders, Whole Foods grocery orders can be done via app or the grocer’s website. Like Prime orders, Whole Foods deliveries are free for Prime members.

Since buying Whole Foods, Amazon has started implementing changes at the organic grocer gradually. This summer, for instance, Amazon announced that Prime members will receive an additional 10 percent off sale items at Whole Foods stores.

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This spring, Amazon said it was raising the price of its annual Prime membership fee to $119 a year, up 20 percent from $99.

Whole Foods isn’t the only major grocer to offer a delivery service to customers in Charlotte. This spring, Walmart, the No. 2 grocery chain in the region, announced that it would begin offering delivery in Charlotte through a third-party vendor, Postmates, for a flat delivery fee of $9.95.

Amazon launched Whole Foods delivery in early 2018, and the service is now available in 38 cities.

“Prime Now delivery continues to be a hit with our customers,” said Christina Minardi, Whole Foods Market executive vice president of operations.



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