What's In Store

Big retailer coming to Atherton Mill in South End will open soon. Here’s what’s next

Time lapse of the South End area

South End is a rapidly developing neighborhood. Here are places around South End that have changed over the years. Some changes include buildings being repurposed instead of torn down.
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South End is a rapidly developing neighborhood. Here are places around South End that have changed over the years. Some changes include buildings being repurposed instead of torn down.

The 15,000-square-foot home goods and decor store West Elm coming to Charlotte’s Atherton Mill will finally be open this September.

The second Charlotte West Elm location, announced in early 2018 as the South End development’s anchor tenant, will host regular events, pop-up shops and workshops led by local artists, West Elm spokeswoman Melanie du Mont said in an email.

Customers will be able to shop for Charlotte-made products as well as typical West Elm goods in the new store. The store has another Charlotte location on Metropolitan Avenue near Trader Joe’s and Target.

Legion Brewing Company announced its plans for the Atherton Mill area earlier in July. That company plans to open a new restaurant and brewery concept, Trolley Barn Fermentory, in the spring of 2020 in Atherton’s Trolley Barn.

The development, owned by the national developer Edens, which also owns Park Road Shopping Center, hosts Free People, Anthropologie and Warby Parker. The development is along the Charlotte Rail Trail near Publix and Sycamore Brewing.

Edens is working with Crescent Communities to add over 300 high-end apartments to the development.

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Hannah Smoot covers business in Charlotte, focusing on aviation and health care. She previously covered money and power at The Rock Hill Herald in South Carolina. She is a lifelong North Carolinian and graduate of the University of North Carolina at Chapel Hill.
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