What's In Store

Here’s what’s opening this week at Atherton Mill in South End

Atherton Mill shoppers this week will see more new stores, plus opening celebrations, in the South End development.

As Madewell clothing store opens its second Charlotte location Monday, a local sips and bites celebration is 6:30-8:30 p.m. Wednesday, according to the company. The new shop at 2036 South Blvd., Suite 2, features Madewell’s signature denim.

Store hours are 10 a.m.-6 p.m. Monday-Saturday and 11 a.m.-7 p.m. Sunday. Madewell has another Charlotte location at SouthPark Mall.

The Golden Carrot jewelry store will open its 950-square-foot store Friday at 2120 South Blvd., Suite 3, Charlotte. The specialty store showcases handmade fine jewelry.

Store owner Nicole Corriher said in a press release she opened The Golden Carrot in Hoboken, N.J., in 2015 before relocating to Charlotte.

An opening celebration is set for Saturday. Store hours are 10 a.m.-7 p.m. Monday-Friday, 10 a.m.-6 p.m. Saturday and noon-5 p.m. Sunday.

Rendering of Atherton Mill Courtesy of Edens
Courtesy of EdensRendering of Atherton Mill Edens

And Drybar, which focuses on blowouts, will have 10 styling chairs at the 1,600-square-foot location at 2120 South Blvd. The shop will offer dry-styling and features the Drybar product collection of shampoos and conditioners.

Hours are 7 a.m.-7 p.m. Monday-Wednesday, 7 a.m.-8 p.m. Thursday-Friday, 8 a.m.-8 p.m. Saturday and 9 a.m.-6 p.m. Sunday. Drybar has more than 100 locations in the U.S. and Canada.

Next week, the 11,000-square-foot West Elm home goods and decor store grand opening party is 6-8 p.m. Nov. 13 at 2140 South Blvd., suite 1, before the store officially opens at 10 a.m. Nov. 14. It’s the second Charlotte location and will host regular events, pop-up shops and workshops led by local artists, according to a press release.

The new tenants are part of the 60,500 square feet of retail being developed along the Charlotte Rail Trail near Publix and Sycamore Brewing. Property owner Edens, a Columbia-based developer, also owns Park Road Shopping Center.

Other stores open or coming soon to Atherton Mill include Free People, Anthropologie, Las Olas and Warby Parker. Restaurants include Big Ben British Restaurant and Pub, The Eagle Food & Beer Hall, Indaco, Cava and Trolley Barn Fermentory.

Edens is working with Crescent Communities to add over 300 high-end apartments to the development. Novel Atherton is welcoming its first residents, according to a press release.

It is one of five multifamily communities the company has planned, under construction or in lease-up in Charlotte, totaling more than 1,600 residences. Novel Montford Park welcomed its first residents in April, while the first residents moved into Novel Research Park in February. Novel LoSo Station is expected to begin construction by the end of the year and Novel University Place will break ground in the late spring 2020, according to a press release.

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