As part of a major redesign project intended to stay competitive, Lowes Foods will reopen its newly remodeled Harrisburg store on June 27 with several new features that promote locally sourced products.
The store is at 4445 School House Commons, about 20 miles northwest of Charlotte off N.C. 49. It was not immediately clear how long the store has been closed for renovations.
“The overall flavor of our newly reopened stores is very local,” Heather George, senior vice president of brand strategy for Lowes Foods, said in a statement. “We even feature local street names on signs in the check-out areas as a nod to our dedication to all things Harrisburg.”
Facing fierce grocery store competition from Harris Teeter, Publix and Food Lion, among others, Lowes Foods kicked off a major store redesign project for the Carolinas last fall starting with stores in the Triangle area.
Lowes Foods operates 95 grocery stores in North Carolina, South Carolina and Virginia. The chain has been gradually shifting its store portfolio away from Charlotte, closing its last two Gastonia stores in April. The company also closed stores in Cary and West Jefferson last fall.
Additions to the store include:
▪ A beer den that features a craft beer collection, including several beers made locally. Shoppers can buy 64-ounce growlers and fill them from the den’s tap. Also available will be “hundreds” of craft beer bottles, Lowes said in a statement.
▪ A “Chicken Kitchen” that includes several prepared chicken options including wings and fried and fresh roasted chicken.
▪ A “pick-and-prep” area where shoppers can select local produce and have it chopped, diced or sliced before they leave the store.
▪ A large table built with reclaimed wood from local tobacco barns where customers can congregate to learn how to prepare local foods. Events hosted at the table can be found at the Lowes Foods website and include recipe sampling, kids’ crafts, gluten-free eating tips and couponing classes.