What's In Store

Orangetheory to open two new Charlotte-area fitness studios

As it continues its North Carolina expansion, Orangetheory Fitness is opening two new Charlotte-area studios: Its new Arboretum location will open next week, and a facility in the Lake Norman area will open in the fall.

The new Arboretum studio will be located between European Wax and Le Peep. It’s hosting a VIP party 5-8 p.m. on July 28 and officially opens to the public on July 29, with classes starting at 5:30 a.m., the company said in a statement this week.

The the Lake Norman facility will be located at 20619 Torrence Chapel Road and is targeting a fall opening date, Daniel Schloss, the studio’s owner operator, wrote in an email to the Observer.

Orangetheory offers 60-minute workout sessions split into intervals of cardio and strength training, according to its website. Participants wear heart rate monitors to track their workout intensity and maximize metabolic burn.

Orangetheory currently operates four North Carolina facilities, including one in Charlotte’s Quail Corners shopping center. Along with the Arboretum and Cornelius location, another two are in development, in Raleigh and Wake Forest.

The fitness franchise has local ties: Chapel Hill graduate Barbara Thomas managed a Florida studio owned by Doug Birer, another Chapel Hill grad who has developed Orangetheory studios in several U.S. markets. Thomas introduced her father, Jay, the Charlotte franchisee, to the brand in late 2011 and the three entered into a partnership to develop the Western Carolina market.

The group, along with Birer’s longtime business partner and Barbara’s grandmother, also own the Quail Corners studio, according to the company.

Orangetheory operates more than 250 studios in the U.S., U.K. and Canada and plans to open 600 studios by 2017.

Katherine Peralta: 704-358-5079, @katieperalta

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