What's In Store

Not Just Coffee to open cafe in Packard Place

Not Just Coffee will soon open a third location at Packard Place in uptown Charlotte, the company said Monday.

The new 780-square-foot shop will open in October, barring any delays from the city, co-owner Miracle Yoder told the Observer. Not Just Coffee also operates shops at 7th Street Public Market uptown and Atherton Mill in South End.

Yoder said the project is a “huge step” for Not Just Coffee, and the interior of the Packard Place location will be unlike the shop’s other two cafes.

“It’s going to be a really sexy spot. I think it’s going to push the boundaries of Charlotte’s coffee scene,” said Yoder, who declined to provide additional details about the new cafe. Yoder said she and her team hope to serve light breakfast and lunch at the new site.

Although the Packard Place cafe is close to the 7th Street Public Market, Yoder said the market location will remain open. The flow of customers at the 7th Street location was getting hard to handle at busy times, Yoder said. The cafe has a “really faithful” customer base in uptown Charlotte, she said, and conditions were ripe for expansion nearby.

For example, the Ascent high-rise apartment tower under construction at Third and Poplar streets will bring hundreds of potential new customers. Yoder said other advantages of having locations close together include brand recognition and the convenience of overseeing a small, but growing, chain.

Packard Place, at 222 S. Church St., is home to a business incubator program that helps fledgling tech startups launch their companies.

Another popular Charlotte cafe, Amelie’s, is also planning a large new uptown location. The owners of the eclectic French bakery said they plan to open the 11,000-square-foot restaurant at College Street and Martin Luther King Drive in about two months.

Miracle Yoder and her husband James opened Not Just Coffee in Charlotte in 2009, according to the company’s website.

Katherine Peralta: 704-358-5079, @katieperalta