What's In Store

Publix grocery delivery service Shipt to launch in Charlotte Sept. 29

Shipt will deliver Publix groceries in Charlotte starting Sept. 29.
Shipt will deliver Publix groceries in Charlotte starting Sept. 29. Courtesy of Shipt

A grocery delivery service called Shipt will launch in Charlotte Sept. 29.

The company will offer on-demand delivery from area Publix stores to customers in major parts of Mecklenburg and Cabarrus counties, along with Matthews, Concord, Huntersville and Cornelius, Shipt said in a statement this week.

The service is available via mobile app, which allows customers to select products and include notes about specific items. One-hour delivery windows can be scheduled as soon as one hour after the order is placed, the company said.

Members get unlimited deliveries for orders over $35 (for smaller orders, the delivery cost is $7.) Customers can buy memberships of $99 a year for unlimited deliveries, or a monthly fee of $14. Shipt is also offering a pre-launch price of $49 for a year-long membership.

An order from Shipt is about $5 more than an in-store purchase, the company said, in order to cover costs of picking, packing and processing.

Shipt said it will hire 300 shoppers who will be trained on product selection and customer communication. Shoppers are hired as contracted employees, like Uber drivers, and make $15 to $20 for every order they deliver, the Tampa Bay Times reported when the service launched in Tampa Bay in August.

“As we expand into Charlotte, we look forward to making peoples’ lives easier with on-demand grocery delivery, while also identifying opportunities to give back to the community,” Bill Smith, Shipt founder and chief executive officer, said in a statement.

Florida-based Publix currently operates 12 stores in the Greater Charlotte area. It will open stores in Lake Wylie and Concord this year and in 2016, will open stores in Prosperity Village, Mooresville and Gastonia.

Shipt, based in Birmingham, Ala., also operates service in Birmingham, Nashville, Dallas, Tampa, Miami, Orlando and Atlanta.

Katherine Peralta: 704-358-5079, @katieperalta