What's In Store

Orvis launches Instagram campaign to raise funds for Catawba River restoration

A display of waders is set up near the fishing gear at the new Orvis store at Triangle Town Center in Raleigh.  Orvis will be opening a store at Ridgewood Shopping Center on Wade Avenue.
A display of waders is set up near the fishing gear at the new Orvis store at Triangle Town Center in Raleigh. Orvis will be opening a store at Ridgewood Shopping Center on Wade Avenue.

Outdoor apparel retailer Orvis has launched a social media campaign to raise funds for the North Carolina Wildlife Federation’s Catawba River restoration project.

From now until Oct. 4, area residents can share a photo on Instagram depicting “ways in which they enjoy and appreciate the outdoors in their community,” using the hashtag #MyOutdoorsCharlotte. For every photo, Orvis will donate $1 to the project.

Photos could include activities like hiking a local trail or simply enjoying the backyard, Orvis said this week.

The funds collected will go toward improving aquatic habitats for fish, protecting and enhancing the shoreline and offshore fishing opportunities, protecting nesting habitats and developing a design for improving aquatic and terrestrial habitats, Orvis said in a statement.

Orvis said it will donate up to $5,000 for the restoration. After posting the photo with the designated hashtag, Orvis said, customers can visit the Orvis store in Phillips Place, show their posted photo and receive 20 percent off a full-price in-store purchase.

Orvis in SouthPark is located at 6800 Phillips Place, Suite F.

Katherine Peralta: 704-358-5079, @katieperalta

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