Plaza Midwood neighbors may be glad to know a new concept coming to the former Joe Hoopers Neighborhood Pub spot on Central Avenue is neither a condo nor an apartment.
At least that’s how the new, yet-to-be-named business is marketing itself already. According to the newly launched www.itsnotacondo.com, a “great new place to eat and drink is coming to 1300 Central Avenue” in early 2016.
The site was put up Thursday morning to “generate some buzz and curiosity,” says Ken Thomas, vice president of entertainment at the Ark Group, which develops the NC Music Factory.
Thomas and his business partner Zach Current bought the Joe Hoopers business earlier this fall. Current is a founder and former operator of Fuel Pizza who will be focusing full-time on the new Plaza Midwood concept, Thomas says.
Thomas and Current’s marketing capitalizes on a concern voiced by many in Charlotte: that the influx of new condominiums and apartments risks “sterilizing” the city by wiping out its charm and history. Others worry the rapid development could price out many residents.
It’s unclear what the new bar/restaurant will be called, or what it will serve.