What's In Store

The Boulevard at South End to close Dec. 30

A display at The Boulevard at South End, 1440 S. Tryon St., Ste. 100
A display at The Boulevard at South End, 1440 S. Tryon St., Ste. 100 The Boulevard at South End Facebook page

Under pressure from development plans across the street, The Boulevard at South End is closing its doors Dec. 30.

The gift shop is not renewing the lease at its current location at 1440 S. Tryon, Suite 100, because the “development plans coming to our corner make operating a retail business not a viable option at this time,” according to a Facebook post Thursday.

The shop’s management said they are searching for a new home.

“Just like Common Market, you kind of want to stay close to where you’ve been. So that’s the challenge for South End right now, it’s no secret. Where do you put the independent businesses?” said Jennifer Branham, one of the shop’s co-owners.

Dimensional Fund Advisors recently said it will build a 250,000-square-foot office at Camden Road and Tryon Street, displacing the Common Market and other shops. It is the kind of development that causes many in the area to bemoan how the influx of office construction in South End threatens the small businesses that give the area its charm.

Branham noted the her shop’s landlord, who she described as “very pro small business,” is not raising the rent.

“We love the community but on the other hand, there is huge development coming in and it won’t look the same as it looks right now at all. That five-story building will change the way the sun comes into my store.

The Boulevard at South End sells an assortment of clothing, accessories, jewelry, furniture and home goods, according to its website.

Katherine Peralta: 704-358-5079, @katieperalta

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