What's In Store

Simon launches loyalty program at SouthPark, Concord Mills

SouthPark Mall entrance
SouthPark Mall entrance Courtesy of SouthPark Mall

Simon Malls has launched a loyalty program called Simon Insider at SouthPark Mall and Concord Mills. The program rewards repeat customers with perks like cash-back deals and reserved parking.

The free program allows members to sign up using their email addresses and it links to their existing credit cards, earning them rewards as they shop at stores within the mall. The program doesn’t use loyalty cards, coupons or codes, Simon said.

Members can accumulate up to $25 in cash rewards a month in addition to any credit card-based rewards they may already earn. And members who spend $1,000 or more a month will earn access to a reserved parking spot near the mall’s primary entrances.

Simon has also launched Simon Insider at Menlo Park Mall and Rockaway Townsquare Mall in New Jersey. Shoppers can enroll in the program at SimonInsider.com or at a Simon Insider kiosk within the mall.

Simon Insider is powered by Spring, a secure platform that works directly with Visa, MasterCard and American Express. The program will be able to collect members’ self-reported name, email address, zip code and the date and amount of each transaction made at each participating mall with the debit or credit card linked to his or her account, a spokeswoman said.

“With rewards that are in addition to existing credit card benefits and store discounts, Simon Insider gives shoppers another great reason to visit and return to Concord Mills and SouthPark,” said Ed Vittoria, vice president of loyalty for Simon.

Simon Malls also owns Charlotte Premium Outlets, though Simon Insider is not available there.

Katherine Peralta: 704-358-5079, @katieperalta