What's In Store

Circle K signs on as title sponsor of 2016 and 2017 Speed Street

Circle K has signed on as the title sponsor of Speed Street for 2016 and 2017, and event organizers say the partnership will help improve the overall quality of the festival.

That means more driver appearances, more interactive activities along Tryon Street and more musical events, says Jay Howard, president of the 600 Festival Association, the nonprofit that produces Speed Street.

“Circle K-Kangaroo provides the ultimate foundation for an event like this,” Howard says, adding that Circle K will announce additional partners for the festival early next year.

Circle K signed on as the title sponsor for Speed Street last year for the first time, replacing Food Lion. The convenience store chain merged with the parent company of Kangaroo Express last year, and event organizers have said the merger helped make the Speed Street partnership possible.

“They have seen how it can grow and be something that the Charlotte community and those fans that come in for the NASCAR races are proud of,” says Jacqueline Gafrarar, who was recently been named executive director of the festival.

Speed Street, which organizers say is one of the largest street festivals in the Southeast, takes place during the Coca-Cola 600 NASCAR race in uptown Charlotte.

The Circle K and Kangaroo Speed Street will run May 26-28 in 2016, and May 25-27 in 2017. The free event is in its 22nd year.

Katherine Peralta: 704-358-5079, @katieperalta