Matthews-based Harris Teeter is opening its biggest store yet in Pinehurst on Jan. 12.
The store will incorporate many of the features the grocer has been gradually adding to other stores to set itself apart, including a gas station and beer growlers.
The PineCroft location at 305 Ivey Lane, about 90 miles east of Charlotte, is 78,200 square feet, nearly double the size of a typical Harris Teeter. It will be open 24 hours a day, seven days a week.
Harris Teeter’s new “large format” design with its souped-up store elements could be one more way the grocer is trying to woo customers in the increasingly competitive grocery store industry, especially as rival Publix continues its North Carolina expansion.
The new Pinehurst store will have a soup bar and a wing bar in the fresh foods department, a wine and beer bar featuring 16 beers on tap and a growler station, a meat smoker, a juice bar, a walk-in humidor and an expanded selection of general merchandise, Harris Teeter said this week.
The gas station will have five fuel dispensers. This store is among the first of Harris Teeter’s North Carolina locations to include a gas station.
Kroger started adding some of its own features to Harris Teeter stores when it completed its acquisition of the grocery chain in January 2014. Kroger started adding growlers (reusable glass or metal bottles to be filled with craft beer) to North Carolina stores earlier this year, for example, and opened its first fuel station in the state this month in Harrisburg.
Harris Teeter has also taken other steps, including upgrading existing locations such as the one at Cotswold or adding new ones close to rival stores, like the new store coming to South End near Publix.
The Jan. 12 opening ceremony in Pinehurst will feature a sampling event of several Harris Teeter brand products.