Charlotte-based Bojangles’ said this week it’s signed agreements with three established franchisees in the Southeast to open new restaurants in existing and new markets, a growth strategy outlined when the company went public last year.
Over the next several years, new franchise locations of the chicken-and-biscuits chain are expected to be built in Georgia, Alabama and northern Florida, Bojangles’ said. The franchisees opening the new restaurants have been in business with Bojangles’ for more than a decade.
They include: Bo Benton Inc., which operates 10 restaurants in the Myrtle Beach market; Bojland Restaurant Group, which operates eight restaurants in the greater Augusta, Ga., market; and Jeniel LLC, which operates 14 restaurants in the Pee Dee region of the Carolinas and in the Atlanta market.
More expansion also comes at a time when Bojangles’ faces competition from chains like McDonald’s, which has taken some of Bojangles’ share with offerings like all-day breakfast, TheStreet.com reported recently.
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The growth also builds on a goal Bojangles’ set when it went public in May of expanding its store count by 7 to 8 percent a year, gradually moving into adjacent markets in the Southeast while also filling its core in the Carolinas.
The company said last spring it won’t move into any new states for at least five years.
“We will expand as a brand the smart way, growing into adjacent markets where we can leverage brand recognition, while continuing to create real value for those who believe in the Bojangles’ brand,” Bojangles’ Chief Executive Officer Clifton Rutledge said in a statement this week.
As of Sept. 27, 2015, Bojangles’ had 657 restaurants, mostly in the Southeast.