What's In Store

Lowes Foods heats up grocery wars with remodeled Mooresville store

A Lowes Foods employee in the grocer’s new smokehouse area
A Lowes Foods employee in the grocer’s new smokehouse area Courtesy of Lowes Foods

Lowes Foods is reopening its recently remodeled Mooresville store Thursday with new features that promote locally sourced goods, including a new bakery, smokehouse and wine bar.

The store at 125 Center Square Drive, right off Williamson Road, will have a ribbon-cutting at 5:30 p.m. to showcase the new features, the Winston-Salem-based grocer said this week. It will be open daily from 6 a.m. to 11 p.m.

The Mooresville store’s redesign is part of a companywide re-imaging campaign kicked off in 2014 to emphasize the grocer’s homegrown roots. The company faces stiff competition from other supermarkets in the area like Harris Teeter, Food Lion and Publix.

“Like all of our stores, this store is very focused on supporting all things local while providing exceptional attention to our guests,” Lowes Foods President Tim Lowe said in a statement.

Lowes Foods operates 94 supermarkets in the Carolinas and Virginia. The chain has been gradually shifting its store portfolio away from Charlotte, closing its last two Gastonia stores last April.

Last June, Lowes reopened a similarly redesigned Harrisburg store. Meanwhile, Food Lion earlier this month announced it was spending $215 million to remodel its Charlotte-area stores. Harris Teeter, bought by Kroger in 2014, has been remodeling some of its existing stores and adding spiffy new features like gas stations and beer growlers in a competitive bid as Florida-based Publix continues its aggressive North Carolina expansion.

Additions to the Mooresville Lowes Foods include:

▪ A new bakery that promises fresh-from-the-oven loaves from 4:30-7:30 p.m.

▪ A smokehouse with daily rotations of wood-smoked meats including beef, pork, chicken and salmon.

▪ A wine bar featuring a menu of wine and cheese pairings, complimentary wine bottle gift wrapping and a monthly wine subscription service.

▪ A beer den featuring a craft beer collection, including several made locally. Shoppers can buy 64-ounce growlers and fill them from the den’s tap. The den will also offer hundreds of craft beer bottles, Lowes said.

▪ A “Chicken Kitchen” that includes several prepared chicken options including wings, and fried and fresh roasted chicken.

▪ A “pick-and-prep” area where shoppers can select local produce and have it chopped before they leave the store.

▪ A large table built with reclaimed wood from local tobacco barns where customers can congregate to learn how to prepare local foods. Events hosted at the table include recipe sampling, kids’ crafts, gluten-free eating tips and couponing classes.

Katherine Peralta: 704-358-5079, @katieperalta