What's In Store

Famous Toastery to open uptown restaurant on South Tryon

Customers eating their breakfast at the Toast Cafe in Tega Cay. The chain is opening an uptown Charlotte location this fall.
Customers eating their breakfast at the Toast Cafe in Tega Cay. The chain is opening an uptown Charlotte location this fall. ogaines@charlotteobserver.com

Famous Toastery is opening an uptown Charlotte location sometime in the early fall.

Famous Toastery, known for its breakfast and brunch menus, has signed a lease for a 5,000-square-foot space at 330 S. Tryon. It’ll be designed to cater to on-the-go business professionals, offering a grab-and-go, delivery and catering services.

“This is something we’ve been working on for a really long time,” said co-founder Robert Maynard. “We thought there’s a big lack of what we do uptown, which is weird.”

Given the scope of the investment, Maynard said, the uptown spot is still another four to five months away from opening.

Like its other restaurants, the uptown location will be open 7 a.m.-3 p.m. daily. The space will be available to rent out for parties or meetings after business hours, Maynard added.

Ahead of the opening, Maynard said the restaurant will likely hire 50-60 full- and part-time employees.

Formerly called Toast Café, the chain was started in a Huntersville house-turned-restaurant by childhood friends Robert Maynard and Brian Burchill in 2005. The name change happened in late 2014 and was intended to differentiate the gourmet breakfast/brunch brand as it expands, though not all its signage has been switched over.

Famous Toastery operates 11 other North Carolina locations. Most recently, the chain opened restaurants in Wilmington and the University area.

“We’ve been around for 11 years but only recently taking off because we wanted to get things right,” Maynard said.

Katherine Peralta: 704-358-5079, @katieperalta

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