What's In Store

Goodwill to open outlet, GW boutique in new west Charlotte campus

Goodwill’s GW concept offers trendy designer apparel, jewelry, shoes and accessories at low Goodwill prices.
Goodwill’s GW concept offers trendy designer apparel, jewelry, shoes and accessories at low Goodwill prices. Courtesy of Goodwill

On June 8, Goodwill Industries of the Southern Piedmont is opening an outlet store and a permanent GW boutique – which offers trendy designer apparel, jewelry, shoes and accessories at low prices – in the new Goodwill Opportunity Campus in west Charlotte.

Goodwill experimented with the GW concept last fall in the EpiCentre. Goodwill describes GW as a “social, engaging and chic” store aimed at young shoppers. It offers brands like Kate Spade, Tory Burch and Coach.

Next door to the GW will be “Second Editions: A Goodwill Outlet Store,” a relocated version of Goodwill’s outlet store on Freedom Drive, which is closing.

Both stores will be in the 160,000-square-foot Leon Levine Opportunity Center, the campus’ flagship building. Both will host a grand opening celebration 9 a.m.-11 a.m. June 8, Goodwill said in a recent statement.

The Goodwill Opportunity Campus, at 5301 Wilkinson Blvd., will fully open its services for the public June 30.

The Opportunity Campus is a $22 million project that will house job training, job placement and job creation enterprises spread across 18.5 acres. Construction began on the site early last year.

Katherine Peralta: 704-358-5079, @katieperalta

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