Fabletics, actress Kate Hudson’s activewear line, will open a store in SouthPark Mall July 11.
The store’s hosting a grand opening event July 23 as well, a spokeswoman said. It’s in the spot previously occupied by Touch of South near Victoria’s Secret.
Fabletics is an online retail brand that sells personalized athletic outfits and accessories based on customers’ workouts and fashion preferences. It has seven brick-and-mortar locations, and will open a dozen more this year, the company has said.
The retail stores makes it easier for consumers to see “the full breadth of product,” the company said. Fabletics can track how customers pair items, then use data to recommend other items online.
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The brand was founded by Hudson and is owned by JustFab Inc., which is headed by CEOs Don Ressler and Adam Goldenberg.