ShopTalk

Reads making the rounds: What corporate America is reading

▪ “Big Data-Driven Business” – Filled with examples from data-driven companies including Dell, Google and others, this book offers companies a guide that uses real-world examples to demonstrate how to create a business culture that focuses on the customer through data. The authors offer a glimpse inside dozens of successful companies along with guidance for establishing business systems that gather and analyze the data being generated by customers.

▪ “Jim Cramer’s Get Rich Carefully” – In plain English, Cramer lays it on the line. No-waffling, no on-the-one-hand-or-the-other hedging, just the straight stuff. He names names, highlights individual and sector plays, identifies the long-term investing themes and explains how to develop the discipline you need to exploit them. A guide to turning your savings into real, lasting wealth in a practical, highly readable and entertaining way.

▪ “Job U” – In Job U, you’ll learn about these paths to rewarding occupations, where to find them and how to parlay them into the best-paying job in any field. And along the way, you’ll meet individuals of all ages who have attained their “dream jobs” through a nontraditional education: from an emergency air paramedic, to a lead mechanic of a race car team, to an engineer of complex gas turbine generators, to a bestselling cookbook author.

MCT AND 800-CEO-READ

Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

By Russell Glass and Sean Callahan

Wiley

224 pages

Jim Cramer’s Get Rich Carefully

By James J Cramer

Plume

795 pages

Job U: How to Find Wealth and Success by Developing the Skills Companies Actually Need

By Nicholas Wyman

Crown

288 pages

  Comments