Business bookshelf: Reads making the rounds

▪ “Miss Jessie’s” – Miss Jessie's is a memoir and business guide rich with life lessons and business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's the company that revolutionized the hair-care industry. When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. .

▪ “Art of the Start 2.0” – The author shares his decades of experience as one of the most hardworking and irreverent strategists in the business world. Kawasaki has totally overhauled his guide for anyone starting anything. It’s longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

▪ “Career Playbook” – Are you about to graduate and begin your job search? Or are you a young professional looking for that perfect position? Knowing what to look for in the career marketplace is notoriously hard when you’re trying to get an interview. Packed with first-person advice from graduates and young professionals themselves, as well as the perspective of seasoned executives on how to thrive in your career, this book is an essential resource for landing and launching your optimal job. 800-CEO-READ and

‘Miss Jessie’s: Creating a Successful Business from Scratch - Naturally’

By Miko Branch


‘Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything’

By Guy Kawasaki


‘Career Playbook: Essential Advice for Today’s Aspiring Young Professional’

By James M. Citrin