Business bookshelf: Reads making the rounds

▪ “X: The Experience When Business Meets Design” by Brian Solis, Wiley

In his new book “X: The Experience When Business Meets Design,” bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In “X,” he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

▪ “Superforecasting: The Art and Science of Prediction” by Philip Tetlock and Dan Gardner, Crown

In “Superforecasting,” Tetlock and co-author Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are “superforecasters.”

▪ “The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization” by Jacob Morgan, Wiley.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with leadership approaches adapted to the future employee. Organizations must also rethink their traditional structure, how they empower employees, and what they need to do to remain competitive in a rapidly changing world. This is a book about how employees of the future will work, how managers will lead, and what organizations of the future will look like.

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