– There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? The author argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.
•“The 4 Disciplines”
– This book provides a simple, repeatable formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
– The author, a Duke University economist, explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a dose of psychological study to the realm of public policy, he offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the ways we get ourselves into trouble.MCT and 800-CEO-READ