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Reads making the rounds: What corporate America is reading

800-CEO-READ, a leading direct supplier of book-based resources compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Recent best sellers include:

“Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation” by Alan Trefler; John Wiley & Sons, 198 pages ($25). Pegasystems CEO Trefler shows exactly what companies can do to turn the coming “customer-pocalypse” into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. “Build For Change” highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times.

MCT and 800-CEO-READ

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