ShopTalk

Waxhaw businesses to welcome the ‘mob’ this Friday

Here’s what’s happening in Charlotte-area small-business circles:

After a bit of a hiatus, Cash Mob Charlotte and Rely On Local Business are planning another hit. Spending squads are scheduled to visit First Friday Waxhaw this week to shop at downtown businesses. Shoppers are being asked to spend at least $20 in the business district. Stores planning to stay open late include Provisions by Sandy Creek, a local foods market, MAN CAVE Pro Memorabilia, which specializes in collectibles, The Gracious Home retail boutique, Waxhaw Antique Mart, and local restaurants, according to the town.

Cash mobs borrow from the idea of flash mobs – those public, spontaneous performances of dancing, singing or other acts coordinated through social media. Organizers use social media to pick out a local business where participating shoppers all go at once. Local mobbers use “Cash Mob Charlotte” on Facebook.

Cash Mob Charlotte organized in 2012 and made Atherton Mill Market its first target. It later teamed up with Rely On Local Business, a grassroots marketing campaign. Their last advertised hit was on Labor Day.

“Cash Mobs are part of a call to action to rebuild our local economy,” says Rely On spokesperson Nancy Bradley.

Owner Britt Parker, who opened MAN CAVE earlier this month at 109 E. North Main St., is looking forward to visitors checking out his collection of autographed items and sports collectibles.

“I love the walk-up traffic, the feel, the energy that this store has. ... It kind of reminds me when I was a kid” visiting old baseball card shops, Parker says. “Please come check us out.” First Friday Waxhaw starts at 6:30 p.m.

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Sisters-in-laws Melissa Mitten and Naphtali Mitten have launched Sweet Needle Co., a customizable children’s clothing line. They describe themselves as “moms on a mission to provide families with unique and affordable clothing.”

At the heart of Sweet Needle Co. is its fun and addictive virtual customization tool, allowing customers to see different outfit possibilities by changing the colors, design logos and monograms through mouse clicks. See more at www.sweetneedleco.com.

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The Small Business Association is hosting a free program Aug. 20 for female business owners. It’s called the Charlotte ChallengeHER event, and it’s designed to bring more women-owned small businesses into the government’s federal contracting programs. The event runs 8 a.m. to 12:30 p.m. at the Federal Reserve Bank, 530 E. Trade St., Charlotte. Registration is required: http://bit.ly/1l1lswZ.

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