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BooneOakley book gives peek into how agency sees things ‘upside down’

Oakley’s book can be found on Amazon.com and locally at Park Road Books and Paper Skyscraper.
Oakley’s book can be found on Amazon.com and locally at Park Road Books and Paper Skyscraper.

Threats of nasty weather (or the lack thereof) didn’t deter about 120 people from packing the Olde Mecklenburg Brewery Wednesday night to learn exactly why David Oakley’s name in “Boone Oakley” is upside down.

As attendees snacked on free pretzels, Oakley, co-founder and creative director of Charlotte-based ad agency BooneOakley, read a chapter of his self-published book that chronicled his high-school student council race.

“It was just very surreal,” Oakley said about his book launch. “It was almost like being at a wedding and I was the bride.”

Oakley gives readers a humorous behind-the-scenes look at some of the agency’s biggest ad campaigns over the years in “Why is Your Name Upside Down? Stories from a Life in Advertising.”

The title comes from a question Oakley, 53, estimates he’s gotten thousands of times in the past 15 years. His answer: “As an ad agency and branding company, we look at things from a different perspective...the upside-down perspective.”

Plus, no one really asks about the name “Boone,” which is right side up, he said.

The book hit shelves last month. You can find it on Amazon.com, where it sells for $20 in paperback and $9.49 on Kindle. The book, Oakley said, is also sold at Park Road Books and Paper Skyscraper.

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