A local craft beer delivery startup is offering a promotion through Friday night where customers can trade their unwanted six-packs of beer for a Charlotte-brewed six-pack for no charge.
Using the hashtag #SpringCleanMyBeer, beer lovers tweet a photo of a six-pack of their unwanted Natty Light, Ice House, Bud Light, whatever to @Brewpublik and enter their contact information on the company’s website. It can even be a mix of six beers.
The promotion runs midday Thursday through Friday at midnight. Deliveries of the local brews will be made within a 30-minute radius of uptown Charlotte on Saturday for free.
“We want Charlotte residents to try local craft beer,” said Zach Jamison, co-founder of Brewpublik. “Charlotte has many types of beer and we want to bring that beer to people’s doorsteps. Unwanted beer shouldn’t go to waste.”
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Seth Kingdon, who manages the company’s public relations, said the promotion is an effort to gain a bigger social media presence and add new customers. He said it hasn’t been determined what the Brewpublik will do with the beer afterward.
Brewpublik launched earlier this year and delivers four types of craft beer in either a 12- or 24-pack to home within a 30-minute radius of uptown Charlotte once a month. The beer is delivered in a wooden crate and costs $35, $60 or $90, depending on the subscription.
The company has access over 700 types of beer from around the world, including every beer brewed from North Carolina.