Shop Talk Blog

Smiley Sock Collection on the move

The Smiley Sock Collection by Fun Fit Feet.
The Smiley Sock Collection by Fun Fit Feet. Courtesy of Rob Dietz

With his project fully funded through a Kickstarter campaign, Rob Dietz's Smiley Sock Collection is now on sale online.

The collection is a collaboration between Dietz's business, Fun Fit Feet, and athletic-wear maker DeFeet International, based near Hickory.

Dietz, who worked in the local sporting goods retail business for a decade, says he always had the desire to do his own thing. For several years, DeFeet has manufactured Dietz's socks, which stand for their bright colors and smiley logo. “Every time I wear them, people would say ‘Where did you get them?’”

So Dietz set out with a plan to raise enough money to fund a line of socks. His campaign raised $6,076, exceeding his $6,000 goal.

“The biggest response is people just like the fun aspect of it,” he says. “I would love to go out to a 5K and see a bunch of people wearing them.”

Prices start at $10.99. Dietz plans to link a charity initiative, “Buy a smile, give a smile,” and donate a portion of the proceeds to The Joy of Sox, an organization that provides socks to the homeless.