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Jeff Gordon’s charity a hit in SHARE Charlotte’s $7.2 million campaign

(L to R) Jamie McDonald of the national Giving Tuesday team, Mayor Jennifer Roberts and NASCAR Champion Jeff Gordon help reveal the amount raised at the SHARE Charlotte unveiling ceremony at Unknown Brewing Co., Tuesday. SHARE Charlotte hosted an unveiling ceremony at Unknown Brewing Co. to announce that $7.2 million dollars was the total funds raised by its most recent #GivingTuesdayCLT campaign.
(L to R) Jamie McDonald of the national Giving Tuesday team, Mayor Jennifer Roberts and NASCAR Champion Jeff Gordon help reveal the amount raised at the SHARE Charlotte unveiling ceremony at Unknown Brewing Co., Tuesday. SHARE Charlotte hosted an unveiling ceremony at Unknown Brewing Co. to announce that $7.2 million dollars was the total funds raised by its most recent #GivingTuesdayCLT campaign. dhinshaw@charlotteobserver.com

SHARE Charlotte’s third annual Giving Tuesday campaign tallied $7.2 million in giving for local nonprofits, including $175,000 raised by NASCAR driver Jeff Gordon’s pediatric charity.

The two-week campaign (Nov. 15 - 29), co-presented by Google Fiber and Wells Fargo, is designed to jump start the giving season and inspire Charlotteans to give money, time and/or much-needed items to benefit the 173 local nonprofits participating in the campaign.

The total was announced at a Tuesday event that featured NASCAR driver Jeff Gordon, whose Jeff Gordon Children’s Foundation was among the biggest success stories of the campaign. It raised over $175,000 toward pediatric cancer research.

“I have never been more proud to call Charlotte my home and I think we all feel that way today,” said Gordon at the event. “GivingTuesdayCLT obviously has been extremely successful and I'm also very proud...the Jeff Gordon Children's Foundation was a part of this giving experience.”

Several of the nonprofits involved in the campaign exceeded their goals, officials said.

“I am overwhelmed by the generosity of our Queen City,” said a statement from SHARE Charlotte founder Kelly Brooks. “We all needed something good to rally around and the fact that so many wonderful nonprofits benefited is the true meaning of it all.”

Among the biggest donations was a Wells Fargo gift of $250,000 (called the Give Good Fund), as a bonus to nonprofits who raised financial donations. The fund will be distributed by SHARE Charlotte to #GivingTuesdayCLT partner nonprofits, based on how much those charities raised during the campaign.

“Our goal is to support the great work these nonprofits are doing across the Charlotte region,” said Kendall Alley, regional president for Wells Fargo.

“We are working with SHARE Charlotte to provide a way for others to get involved and maximize their support for causes that are important to them. Investing in this effort to help build strong and vibrant communities, improve the quality of life, and make a positive difference in Charlotte is one of the most important things we can do as a company.”

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