Tide pods are edible now, at least in doughnut form, thanks to one North Carolina shop.
Wake N Bake Donuts in Carolina Beach jumped on the viral and dangerous craze, and created doughnuts that look like the laundry detergent packets that people have been eating on video in recent weeks.
The doughnut store posted the treat on its Instagram and Facebook pages on Sunday, and called it an opportunity to teach kids the difference between what’s edible and what’s not.
“This is a Donut...you can eat this! Tide is for laundry silly,” the business wrote on Instagram.
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The picture was shared more than a thousand times on Facebook as of Tuesday morning, drawing mostly encouragement from people who thought the idea was humorous. A few people went so far as to say they’d go to the coastal North Carolina shop as soon as possible to buy the treat.
Not everyone found the doughnuts funny, however. A few commenters thought the snack made light of the dangerous Tide Pod Challenge, in which people consume real laundry detergent pods on camera.
“This is the stupidest thing they could bake,” one Instagram user wrote.
“People are dying from these I personally think that it wasn’t the best idea but we all have our different opinions,” another one said.
Others responded to say that people should already know not to eat detergent.
“Stupid people are dying,” an Instagram user responded. “They know it’s poisonous. They know it’s dangerous. It’s laundry detergent. Not something to eat. Play stupid games and win stupid prizes. No opinion there. Just facts.”
“Teens know right from wrong,” another person said. “(The doughnut) is funny and relative to what’s going on in today’s world.”
The online craze of teenagers posting videos of themselves consuming Tide pods has gone viral in recent weeks.
YouTube recently began removing videos of people doing the challenge, telling CNNMoney “We don’t allow the promotion of self-injury and will remove it when we’re made aware of it.”
Facebook also removed similar videos as well from its platforms, including Instagram.
The trend is particularly dangerous because of a variety of chemicals in Tide pods, the New York Times reports. The chemicals cause burns to the mouth, esophagus and respiratory tract, according to the Times.
LaVendrick Smith: @LaVendrickS