Busch has managed to come up with the perfect response to social media jokes about a Florida truck crash that spilled 80,000 cans of beer on Wednesday.
That’s 60,000 lbs of beer lost – just a week before Spring Break.
“Today marks Day 1 of #NoSpilledBusch,” the company said in a Thursday tweet. “However, in light of yesterday’s catastrophic spill, we’re donating $5,000 to Keep America Beautiful.”
And for each retweet of that message, Busch promised to donate another dollar, up to an additional $5,000.
“May this never happen again: Only you can end Busch spills,” the tweet concluded.
Busch got the necessary 5,000 retweets in a single day, along with kudos for being a good sport in the face of widespread beer jokes on social media.
The spill happened at 2:40 a.m. Wednesday, when a tractor-trailer flipped in the westbound lanes of Interstate 10 near the town of Holt in Okaloosa County. “Thankfully only minor injuries, which were treated on scene. But the beer didn’t fare so well,” said a statement from the Okaloosa County Sheriff’s Office. The driver, a man from South Carolina, said the accident happened when he lost control of the vehicle.
Tweeter erupted with mockery, including countless offers to help with cleanup. There were also plenty of puns about “open containers,” “abuse of alcohol” and an “alcohol-involved accident.”
“Is there a volunteer clean up crew?” Jean-Baptiste Emanuel Zorg responded to the Busch tweet. “If only there was a way to empty all those cans of the beer so the aluminum can be recycled.”
This is not the first time Busch has supported Keep America Beautiful. Since the 1980s, the company has given $4 million to the cause, a spokesman said.