South Charlotte

Matthews blogger, author helps others find their calling

Jeff Goins

When Jeff Goins, a former marketing director for a Christian missions agency, restarted his blog, he found a life passion.

Goins, 32, had been writing to a readership of between 25 and 50. He struggled for six months with whether to end his blog and start again until a friend asked him what his dream was.

Goins wanted to be a writer. The friend told him he already was, and now he needed to write.

Five years later, Goins is the author of four books and a nationally known speaker. He has a blog readership of more than 50,000 unique visitors a month. His posts can be read at

“He found himself as a writer, and it was engaging and thrilling,” said Paul Martin, Goins’ friend and colleague who now is director of youth and young adults at Matthews United Methodist Church.

Goins is an in-demand speaker for corporate gatherings and faith communities.

On May 28, Goins will visit Matthews UMC to talk about “Making Your Message Stick” for people in the faith community who are interested in communications.

Goins’ blog initially focused on helping writers find their voice. He has expanded his message now to how people can find a vocation that fits their calling and passion. His most recent book, “The Art of Work,” provides practical steps to finding one’s life work.

At Matthews UMC, Goins will talk about how people working in ministry can hone their voice and successfully share their message.

Before social media, a church bulletin often sufficed to spread information about a church, Martin said.

“With social media, churches are struggling to get beyond the noise,” Martin said. “Few churches have the resources and the personnel to make that work.

“A great message isn’t enough anymore. It takes some precision and some skill to have your voice be heard.”

Goins’ talk will be relevant to anyone interested in church communications, Martin said, whether it’s a full-time communications staff member or a church administrator whose job includes communications.

“Jeff is an amazing resource,” Martin said.

“Making Your Message Stick” at Matthews UMC will be from 9 a.m.-noon on May 28. The session costs $25, and the first 200 people to register will receive a copy of Goins’ book, “The Art of Work.”

For more information and a link to registration, visit

Marty Minchin is a freelance writer. Have a story idea for Marty? Email her at