Sometimes, video conferencing a meeting just isn’t enough.
Ballantyne’s businesses have access to another option: helicoptering to the meeting in person. The Ballantyne Corporate Park has been home to a helipad since 2006, when it originally was installed on what is now SPX’s headquarters.
“An executive can leave his or her office in Ballantyne and be in Raleigh or Atlanta in an hour or less,” said JJ Bissell, senior vice president and director at Bissell, which developed Ballantyne Corporate Park.
“Executives find that they can be more productive, see more people and cover a larger territory in any given day using a helicopter versus driving.”
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Construction on the Brigham building, a 287,500-square-foot building on North Community House Drive in Ballantyne Corporate Park, is forcing the helipad to move.
In August, work began on a new helipad on Morrison Y Field #7 on Ballantyne Corporate Place. The new location is about 500 yards west of the old helipad, and it is now more central to the east and west sides of the corporate park.
The new helipad should be operational this month.
Bissell said the helipad was installed in response to the growth in Charlotte and the caliber of companies operating in the city. Bissell wanted to provide more comprehensive access to Ballantyne Corporate Park.
The helipad frequently is used by hotel guests at The Ballantyne Hotel & Lodge as well as corporations in the park.
Helicopter passengers can include celebrities, CEOs commuting to work, or people proposing marriage during a sunset flight over Charlotte, Bissell said. The helipad also is available to law enforcement and EMS, and prior permission is required for any use other than emergency.
Bissell said he sees continued growth in helicopter use in Ballantyne and across the Southeast, especially among corporate users, as face-to-face meetings often are more desirable than videoconferencing.
Alan Grant, guest relations manager at The Ballantyne Hotel & Lodge, said helicopter access helps him provide “wow” moments for guests.
“Extending the use of the helipad is an unparalleled amenity we can provide to make the guest experience even more memorable,” Grant said.
Marty Minchin is a freelance writer: firstname.lastname@example.org.