Do you ever look at someone's hair and marvel at the style, cut, neatness, height and color?
It might just be a wig.
South Charlotte resident Sheryl Effren loves wigs. She knows firsthand how a wig has made a difference.
Effren has been wearing wigs for more than 30 years. She said she loves the convenience and joy of putting on her wig.
Digital Access for only $0.99
For the most comprehensive local coverage, subscribe today.
"They're attractive, easy to care for and fun," said Effren.
Effren, 60, is a woman who loves the way she looks. When she was in her 30s, however, she didn't want anyone to look at her. Her hair was thinning at an early age, which embarrassed her.
She wanted to become invisible rather than participate in life, until one day when she had the opportunity to try on wigs. The moment Effren put on a wig, her life changed.
"I looked normal and felt whole," said Effren.
About five years ago, Effren started a wig business called Look At Me Now. She has a private, appointment-only studio in south Charlotte, where she helps clients find the right wig.
Effren helps with all sorts of circumstances, including hair loss due to cancer treatments, thinning hair due to disease or age or clients who want to create a new look.
Effren takes pleasure in seeing clients change their appearance and attitude.
In her studio, where your presence is kept confidential, you can try on multiple wigs to see what compliments your face and style.
Effren shares stories from her experience wearing wigs. Strangers have said to Effren, "Your hair is so beautiful!" and, "You keep your hair so very styled," and, "It must take lots of time to manage your hair."
Effren's response is always: "Not at all. It's a wig."
Effren sells only synthetic wigs because "they're easier to take care of," she said.
Prices range from $250 to $450.
Effren said her work has been the "most rewarding thing to do."